The problem: Today, only some streamers organically promote the show ahead of time on their own.

The ask: Create an integrated campaign leading up to the Twitch Rivals Minecraft show, leveraging streamers as the main way to create hype around the competition, and increase engagement with the campaign to maximize viewership of the actual show.

The solution: Position time as the ultimate rival by leveraging a sense of urgency leading up to the Twitch Rivals game at the end of the month.

For the complete deck, click here.

For the pitch, click here.

Client: Twitch
Competition: Indoor Recess
Role: Art Director, Designer